For Business Chinese today, my group turned in an advertising campaign plan for a ficticious private 2-seater airplane (that we named 势登力 150). As part of the assignment, we had to come up with a slogan for the plane and after some brainstorming, and input from my girlfriend, we decided on: 一步登天,一路顺风. 势登力,陪您翱翔天空. However, what we did not consider is that in China, apparently you don't wish someone "一路顺风" if they are taking a plane. Roughly, this phrase translates to "may your journey be in the same direction as the wind" (i.e. may you have a smooth journey). However, in the case of planes, you actually want to be going against the wind otherwise you wouldn't get anywhere. Alas...Tuesday, March 07, 2006
祝您一路顺风
For Business Chinese today, my group turned in an advertising campaign plan for a ficticious private 2-seater airplane (that we named 势登力 150). As part of the assignment, we had to come up with a slogan for the plane and after some brainstorming, and input from my girlfriend, we decided on: 一步登天,一路顺风. 势登力,陪您翱翔天空. However, what we did not consider is that in China, apparently you don't wish someone "一路顺风" if they are taking a plane. Roughly, this phrase translates to "may your journey be in the same direction as the wind" (i.e. may you have a smooth journey). However, in the case of planes, you actually want to be going against the wind otherwise you wouldn't get anywhere. Alas...
1 comment:
英雄所见略同.
Post a Comment